Bürändo VS off-brand

Honestly I dont understand the hype about bürändo items. Items like the Angelic Pretty dresses... AP dresses in my opinion are overrated. Those prints...Yuck! They are too colourful in my honest opinion. Those carousels,unicorns... Age 3 and up? I honestly think the prints are ridiculous. I'd rather have a dress with the flying cow print that is floating around lolita secrets on live_journal .__.'. I understand that people are diffrent and some like those prints,but I honestly dont.